2021
Impact Report 2021 – Eywa Hard Fun Benefit Company
PREMISE:
Eywa hard fun srls società benefit was born in September 2016. The company is a point of arrival and departure of a twenty-year journey. A point of arrival of twenty years of collaboration with developing countries, in particular with Burkina Faso through business and social inclusion projects promoted by non-profit organizations. Today, the desire to contribute to a positive and sustainable growth of the world, leads us to embrace the paradigm of benefit companies, as a viable path, as an adequate tool that maintains unchanged the values that have moved us for twenty years and also allows us to achieve new goals with greater determination and clarity in an organic, transparent and measurable way.
We are a start up, we are in a construction phase, the benefit company in its values and in its rigorous way of presenting itself is today for us the primary tool with which to work, define strategies and make choices.
We decided to use the BIA (B Impact Assessment) tool for the impact assessments of the four areas of interest required for drafting the report to be attached to the budget.
The company has the following specific purposes of common benefit as its object:
- develop traceable, transparent and coherent commercial relations, in a vision of sustainable growth of the planet, with developing countries, relations that are opportunities for work, training and social growth in the territories, in local communities and for partners in the North of the world.
In Italy, the focus will be on partnerships where attention to the values of globality and well-being understood as personal and social growth are prerogatives for weaving business projects.
– design and develop creative communication and marketing projects at the service of sustainable development with a focus on the promotion of culture and multiculturalism.
Indicators 2021:
- team growth
- increase in sales both online and offline
- equity crowdfunding
- Business development in Burkina Faso
- Approval of tender for technologies from the Puglia region
Actions implemented 2021:
- We have done an important research with the help of a selector in the commercial sector - management support - soaicl media manager
- We have developed an Editorial Plan strategy for online reputation focusing on the values of the benefit company, on our research in the field of compostable biopolymers. Online sales were characterized by the proposal of the Solid Beauty line that sees the group of women in Burkina Faso personally involved.
- We have had contacts with several equity crowdfunding platforms to which we have presented the development project
- We presented the development project in Burkina Faso to various entrepreneurial entities in Italy in order to build a strong project
- Conception and creation of the e-commerce site The Beauty Flow thanks to the Tecnonidi call of the Puglia region, we have selected Italian companies of plant eco-comsesi that have values in common with the founding principles of Eywa.
Results achieved 2021:
- a) Insertion of a sales director, a communications director and an Account J
- b) We have significantly increased our online customer database. We have built partnerships with Coin, QVC and Douglas perfumeries
- c) We presented our equity campaign on the opstart.it platform, eywa was valued at 1,700,000 euros by analysts with a collection of up to 300,000 euros
- d) in July 2021 we founded EAS sarl in Burkina Faso in partnership with Alce sas and Adama Sogore. A company that has a statute very similar to that of Benefit Companies, with the aim of developing work, raising awareness of a fair business model and protecting territories.
- a) We created the portal thebeautyflow.it and selected 10 Italian micro enterprises in the reference e-commerce.
Indicators 2022:
- development of the natural cosmetics line in Burkina Faso
- implementation and commerce in Burkina Faso
- industrial plan development
- PL and raw materials with social impact
- research in compostable biopolymer packaging
- growth of thebeautyflow.it portal
Impact Report Manager
Eywa hard fun
Luca Angelo Carlo Malaspina
Eywa Hard Fun srl Benefit Company
Via Ferrandina 18/A – 20097 San Donato Milanese (MI) – VAT no. 09629960965
mail: eywanature@gmail.com – phone: +39 02 8239 6816
